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Aviva's Amanda Mackenzie on a new Manifesto for Marketing

The Manifesto for Marketing aims to guide the industry through the next decade by defining the key rules for excellence, writes Amanda Mackenzie

Sector insight (interactive): home insurance

Alliance. Heather Smith, marketing director, UK and Ireland, Aviva Smith joined Norwich ...

Sir Keith Mills: Olympic legacy on the line

that we hoped for. If you ask UK Athletics if it has signed a replacement for Aviva, it will tell you ...

How was it for you?

same would be nice. Amanda Mackenzie chief marketing officer, Aviva Britain united to ...

The Influencers: Steve Radcliffe

, however. Sitting alongside a former client, Aviva chief marketing officer Amanda Mackenzie, in her office ...

The new innovation agenda

own mould-breaking initiatives. One example is insurance brand Aviva, which last year hit back at ...

Hire Me!

"future brew" campaign for Aviva, we tried to get twentysomethings to start saving for their retirement ...

A Marketing Promotion: BrandMAX 2012 - 4 October 2012

, marketing director, TUI UK; Jan Gooding, global marketing director at Aviva; David George, marketing ...

The marketing Olympics: which sponsors are leading the race to London 2012

, Visa and Virgin Media. Jessica Ennis is sponsored by Adidas, Aviva, British Airways, BP, Jaguar ...

MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Cause-related marketing

WINNER Aviva and Railway Children (Agencies: Hill+Knowlton Strategies, ZenithOptimedia, Balloon Dog)...Aviva's Street to School programme knits together the insurance brand's purpose of providing ...

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