Does augmented reality work for PR?
14 Feb 2013 | by Ellie Bothwell
HP-owned AR provider Aurasma struck a major partnership deal that aims to integrate the technology into O2 ...
reality platform Aurasma. Whiteoaks, which previously held the account, was not involved in the pitch. ...
HP-owned AR provider Aurasma struck a major partnership deal that aims to integrate the technology into O2 ...
Aurasma, after championing a trial of the app. Independent.co.uk registered a 25 per cent jump in ...
Biscuits), Lynx, Sure Women and Impulse (Unilever), Aurasma and Dulux (AkzoNobel). The second reason, he ...
Aurasma uses image and pattern recognition to identify images and objects in the real world ...