Search results for "Aurasma"

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Farfetch rolls out 'pass the parcel' Christmas digital activity

23 Nov 2012 | by Gemma Charles

recognition technology from Aurasma, allowing users to scan the designs and watch videos of the design process ...

HP blames 'accounting improprieties' at Autonomy for $5bn writedown

20 Nov 2012 | by Matthew Chapman

British-owned Autonomy, which created the augmented reality platform Aurasma, was brought by HP ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

systems such as Blippar or Aurasma to project brand communications via smartphones. How does it add ...

Revolution: Search Special Report - Smarter, more relevant

06 Sep 2012 | by Stuart Derrick

world through a camera and provide results accordingly. Examples include Google Goggles and Aurasma ...

Sainsbury's Magazine launches first interactive issue

05 Sep 2012 | by Matthew Chapman

and Sam Harris. Sainsbury s has brought in Aurasma to provide the AR content, which will also ...

Richard and Judy Book Club heads to smartphones

31 Aug 2012 | by Sarah Shearman

Richard and Judy's Book Club is getting the augmented reality treatment with a new app by Aurasma...users, who have downloaded the Autumn Book Club app, created by Aurasma, scan the book cover using their ...

M&S ads dump celebs for 'every woman'

30 Aug 2012 | by Matthew Chapman

week. The campaign will also have augmented reality technology from Aurasma integrated into its ...

Uniqlo partners with Sony Pictures for first augmented reality campaign

29 Jun 2012 | by Matthew Chapman

giveaway, run via Aurasma's augmented reality technology. Posters featuring creative from The Amazing ...

Tesco pushes virtual clothes in small London stores

25 May 2012 | by Matthew Chapman

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its...purchase the clothes directly from their smartphones. Passers-by who have the Aurasma app can point ...

HP to cut 27,000 jobs in next two years

24 May 2012 | by Matthew Chapman

in 1996 based on work he did at Cambridge University. Autonomy is the proprietor of the Aurasma ...

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