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Butlin's returns to TV with 'altruistic' mission

21 Dec 2012 | by Loulla-Mae Eleftheriou-Smith

of brand at Butlin's, told Marketing that the holiday brand had been associated with negative perceptions ...

Top 10 Marketing Mishaps of 2012

17 Dec 2012 | by Nicola Kemp

at the heart of the tournament. However, for sponsors, it put their association with the event in the headlines ...

Atlantic Canada Tourism Partnership brief awarded to Brighter Group

22 Nov 2012 | by Hannah Crown

ACTP is a nine-member, pan-Atlantic partnership that comprises the Atlantic Canada Opportunities Agency, the four Atlantic Canada Tourism industry Associations and four provincial departments ... . Brighter Group associate director, Gillian Monahan, who will be leading the team, said the region ...

Brand of the Year 2012: LAST CHANCE TO VOTE!

16 Nov 2012 | by Staff

for brands? The Marketing Society's Brand of the Year award, in association with Marketing , and sponsored ... 's Brand of the Year 2012 in association with ITV Marketing Society Brand ... Torch Relay association was seized on by BMW dealers, which activated related retail experiences ...

Power 100 Next Generation: Neil Potter, brand communications manager, Nike

13 Nov 2012

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers

Gay European Tourism Association starts comms drive for pink pound

01 Nov 2012 | by John Owens

A new gay-focused travel association has launched a comms drive as it looks to spread awareness...The Gay European Tourism Association, which launched six months ago, has appointed Rain Communications to help raise the profile of an industry worth an estimated 41bn a year. GETA's comms director, Paul Barnes, said: 'From a tourism point of view, a lot of smart businesses have understood this is a ...

ATOC calls review of media account

25 Oct 2012 | by Nick Batten

The Association of Train Operating Companies has called a review of its media planning and buying

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

Association (DMA).

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

for content to engage consumers and feed their social-media output. The big picture The association ... of outdoor screenings, and created a Cult Film Club in association with Irish whiskey brand Jameson. Away ... festivals and distributed beyond YouTube, extending the association for the brand even further. Of course ...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy

11 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

-03) - Manager, Marakon Associates (2003-07) - Vice-president, franchising, Continental Europe, rising ...

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