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ABTA travel agency body launches first digital campaign

LONDON - The Association of British Travel Agents (ABTA) is to launch its first ever digital

VisitEngland appoints first chairman

Lady Cobham, who also currently chairs the British Casino Association and the Art Fund Prize for museums and galleries, will stand down from her position as deputy chairman of VisitBritain. She was appointed to that role in 2005. As revealed in Marketing in October, it was announced that a standalone ...

The Work: New Campaigns - The World

Writer: Chuck Mahnken Art director: John Pappas Media agency: J Bashill Associates Production ...

The Work: New Campaigns - UK

with the trust and heroism associated with the breed. The poster, created by DDB London, features the dog ... an association between Baileys and Films on 4 Creative agency: JWT London Writers: Darren Keff, Phillip Meyler ...

The Week in Marketing: 2 December 2008

actress Jennifer Ellison is supporting the British Beer Pub Association's 'Save the Pub' campaign, which ...

Campaign Media Awards 2008: Best Travel and Leisure Campaign

by associating it with speed on the field. Football fans love to debate about teams, players and the rules ...

The Work: Private view

see it and associate me with it, even remotely, even mistakenly for a second. There you go, a month ...

The Week in marketing: 11 November 2008

including OK! and Woman. FA Cup goes on tour The Football Association and lead FA Cup Sponsor, E ...

KLM focuses on origins in brand revamp

The brand revamp, which was handled by Landor Associates, introduces the strapline 'Journeys of inspiration' and a visual identity that uses the Dutch national colour, orange. A European TV and press ad campaign has been created by DDB Netherlands to support the overhaul. The TV ad shows a young girl, framed ...

British Airways campaign to target leisure travellers

Although often seen primarily as a business carrier, British Airways is seeking a greater association with leisure tourism. The press, poster, online and radio campaign, created by cBartle Bogle Hegarty and digital consultancy Agency.com, breaks on 3 November. BA has teamed up with photography ...

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