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Ramblers drive youth awareness with viral campaign

Created by Maverick Media for the Ramblers' Association , the campaign has been planned, seeded and tracked by Digital Media Communications. The 'splash' viral film features two lads walking ... and communications for the Ramblers' Association, said: "The use of online viral marketing is a radical new departure ...

BA in marketing assault to mark end of Concorde

charity activities associated with the aircraft. The money will be used to benefit children in those ...

Flybe moves £8m out of BJK&E into Starcom Motive

budget and a new livery that was described as "modern, high-tech and fun". The work aimed to associate ...

ANALYSIS: Competing for cruise business

for holidays at sea. Passenger Shipping Association figures published earlier this month show nearly one ...

STOP PRESS: Train association in talks with ad agencies

The Association of Train Operating Companies is in talks with ad agencies about a campaign to deter

BA revives tour operations arm with £3m spend

Places, Cities and America, and a number of specialist brochures in association with independent ...

 

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