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ABTA acts to reassure travellers

27 Mar 2003 | by Daniel Rogers

The Association of British Travel Agents (ABTA) and travel brands TUI, First Choice and independent consortium Advantage have linked up to create a campaign called 'Gimme a break', which aims to reassure a nervous public. Travel agents were already reporting a bookings slump of about 25% and ...

BRAND HEALTH CHECK: Ryanair - Should Ryanair refocus for emotional appeal?

27 Mar 2003 | by Daniel Rogers

' Association places Ryanair at the foot of a league table of low-cost airlines, with only one ...

Now set to rival low-cost airlines with £5m budget

13 Mar 2003 | by Poppy Brech

Now starts flying with two aircraft this summer from its Luton base to seven destinations, including Manchester, Hamburg and Rome. The Now name was developed in association with brand consultancy Fitch, with livery by DSJSW. Rise and DSJSW are working on a communications strategy to launch Now ...

Now set to rival low-cost airlines with £5m campaign

12 Mar 2003 | by Poppy Brech,

Now starts flying with two aircraft this summer from its Luton base to seven destinations, including Manchester, Hamburg and Rome. The Now name was developed in association with brand consultancy Fitch, with livery by DSJSW. Rise and DSJSW are working on a communications strategy to launch Now ...

Brands to freeze advertising in event of Gulf war

12 Mar 2003 | by Mark Kleinman and Poppy Brech,

associated with coverage of the war, so there is likely to be a dramatic fall in demand for TV spots next ...

STOP PRESS: BA interview for position

06 Mar 2003

at the Football Association. The FA's marketing and communications director, Paul Barber, is also thought to have

London Tourist Board hunts crisis marketer

06 Mar 2003 | by Daniel Rogers

. Speaking at the British Incoming Tour Operators Association's convention in Edinburgh last week, Jowell ...

 

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