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INTERNATIONAL BUSINESS MEDIA: BUILDING GLOBAL APPEAL

image campaigns which were a staple of international business media. Newsweek's associate publisher ...

Hhm... awarded Virgin Travelstore's leisure brief

The agency won the business following a four-way pitch conducted through the Marketing Communication Consultants Association. The agency has devised an above- and below-the-line strategy to grow Virgin Travelstore 's market share, and includes brand strategy, identity, press, radio, direct mail ...

Advertising bosses join US taskforce to help image abroad

"America is a good brand, but a brand that is losing friends around the world. We believe that this is a business issue," Reinhard said. Reinhard told the Association of National Advertisers conference that foreigners view Americans as arrogant and that they often fear that American brands are taking over from ...

PRODUCTION & POST-PRODUCTION: Sounds from Madison Avenue

Rabinowitz, the associate partner and music producer, says. "It was done respectfully and elegantly." 4 ...

Teletext shortlists four for £6m planning and buying task

MG OMD, which held the account for seven years, was not invited to repitch for the business, leaving it open to ZenithOptimedia, Vizeum, John Ayling Associates and I-Level. Agencies will present during the next month and Teletext aims to have an agency in place by November 1. The task will cover ...

 

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