31 Oct 2003
| by Robert Gray
image campaigns which were a staple of international business media. Newsweek's associate publisher ...
29 Oct 2003
| by Staff,
The agency won the business following a four-way pitch conducted through the Marketing Communication Consultants Association.
The agency has devised an above- and below-the-line strategy to grow Virgin Travelstore 's market share, and includes brand strategy, identity, press, radio, direct mail ...
24 Oct 2003
| by Mark Sweney
"America is a good brand, but a brand that is losing friends around the world. We believe that this is a business issue," Reinhard said.
Reinhard told the Association of National Advertisers conference that foreigners view Americans as arrogant and that they often fear that American brands are taking over from ...
24 Oct 2003
| by Jim Edwards
Rabinowitz, the associate partner and music producer, says. "It was done respectfully and elegantly."
01 Oct 2003
| by Claire Billings,
MG OMD, which held the account for seven years, was not invited to repitch for the business, leaving it open to ZenithOptimedia, Vizeum, John Ayling Associates and I-Level.
Agencies will present during the next month and Teletext aims to have an agency in place by November 1.
The task will cover ...