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Some advertisers show support for troops in the Gulf

04 Apr 2003 | by Gordon MacMillan,

rather than the rule as many stay silent. Even those that are closely associated with being British ... ideas are being rejected even if they need a huge leap of imagination to associate them with military ...

BRANDING BRIEFS: Shetland Islands to get marketing boost

03 Apr 2003

Council, Shetland Enterprise and other local associations appointed the agency to develop a commercial

ANALYSIS: VisitBritain prepares to woo back US tourists

03 Apr 2003 | by Daniel Rogers

, chairman of the British Incoming Tour Operators Association, accuses VisitBritain of 'cherry ...

ABTA acts to reassure travellers

27 Mar 2003 | by Daniel Rogers

The Association of British Travel Agents (ABTA) and travel brands TUI, First Choice and independent consortium Advantage have linked up to create a campaign called 'Gimme a break', which aims to reassure a nervous public. Travel agents were already reporting a bookings slump of about 25% and ...

BRAND HEALTH CHECK: Ryanair - Should Ryanair refocus for emotional appeal?

27 Mar 2003 | by Daniel Rogers

' Association places Ryanair at the foot of a league table of low-cost airlines, with only one ...

Now set to rival low-cost airlines with £5m budget

13 Mar 2003 | by Poppy Brech

Now starts flying with two aircraft this summer from its Luton base to seven destinations, including Manchester, Hamburg and Rome. The Now name was developed in association with brand consultancy Fitch, with livery by DSJSW. Rise and DSJSW are working on a communications strategy to launch Now ...

Now set to rival low-cost airlines with £5m campaign

12 Mar 2003 | by Poppy Brech,

Now starts flying with two aircraft this summer from its Luton base to seven destinations, including Manchester, Hamburg and Rome. The Now name was developed in association with brand consultancy Fitch, with livery by DSJSW. Rise and DSJSW are working on a communications strategy to launch Now ...

Brands to freeze advertising in event of Gulf war

12 Mar 2003 | by Mark Kleinman and Poppy Brech,

associated with coverage of the war, so there is likely to be a dramatic fall in demand for TV spots next ...

STOP PRESS: BA interview for position

06 Mar 2003

at the Football Association. The FA's marketing and communications director, Paul Barber, is also thought to have

London Tourist Board hunts crisis marketer

06 Mar 2003 | by Daniel Rogers

. Speaking at the British Incoming Tour Operators Association's convention in Edinburgh last week, Jowell ...

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