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Vizeum beat ZenithOptimedia and John Ayling Associates, which pitched with i-level, to the account. Incumbent Manning Gottlieb OMD, which has held the account since 1996, did not repitch. The review was overseen by Teletext marketing director Marc Bell. "Vizeum impressed us with its knowledge ...
The agency won the business following a four-way pitch conducted through the Marketing Communication Consultants Association. The agency has devised an above- and below-the-line strategy to grow Virgin Travelstore 's market share, and includes brand strategy, identity, press, radio, direct mail ...
The Marketing Communication Consultants Association and Virgin Travelstore head of marketing Rachael Anderson are handling the review and five agencies are believed to have pitched. The winning agency will be responsible for handling responsive press ads, direct marketing and CRM. The company ...
LONDON - The Automobile Association is reviewing its customer title, the second-biggest circulation
Created by itraffic, the interactive marketing and advertising subsidiary of Agency.com, the work targets frequent international business travellers to increase BA's brand awareness and the association with the first truly flat bed-seat in business class. The campaign will run from now through 2003 ...
with the appointment of Maher Bird Associates to handle its direct marketing activity.
