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Partners Andrews Aldridge lands Marriott Euro account

16 Aug 2012 | by Sara Kimberley

The agency won the business after a competitive pitch against The Red Brick Road, Anomaly and Amp London. A review of the business was launched in June and was handled by the intermediary Will Hamilton Associates. PAA will handle the hotel group's advertising, digital and direct marketing across major ...

Pelé talks about Brazilian opportunities ahead of Rio 2016

13 Aug 2012 | by Daniel Farey-Jones

of brands associated with the World Cup and Olympic Games already exceeds 30, before the domestic Olympic ...

Think BR: Communicating Britishness through advertising

31 Jul 2012 | by Keith Glasspoole

. Resonance can be created by generating positive, distinctive and personally relevant emotional associations with brands. Britishness provides a range of different means to generate those associations ... to name the brand with which this view is associated, particularly when coupled with a lovable urchin on a ...

Travel: Memorial cruise relives Titanic trip

26 Jul 2012 | by Kate Magee

media briefings with the Passenger Shipping Association and other industry bodies. It made sure ...

Connected Campaign of the Month- British Airways

12 Jul 2012

launched during Euro 2012 to "build conversation" and, with the British Olympic Association's backing, BA ... engaging and relevant campaign success." Campaign Jeremy Lee, associate editor, Campaign ...

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

there is no simple, clear answer. First, there are Worldwide Olympic Partners, which have a long-term association ... ? Mixed messages Our 'spontaneous recall' table shows which brands UK consumers associate ... paid relatively small sums to be associated as 'supporters', are scoring higher than main sponsors ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

decamped to Dublin for the fourth annual AMEC (International Association for the Measurement and Evaluation ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

important and elusive marketing skills. Other winners at the awards, held in association with Marketing ... : Influence Associates) NOT-FOR-PROFIT MARKETING Winner Barnardo s (Agency: Bartle Bogle ... MARKETING Winner Skipton Financial Services (Agency: 10 Associates) Highly Commended Philips ...

ATOC 'magic railcards' by The Red Brick Road

15 May 2012

The Red Brick Road has launched a brand campaign for the Association of Train Operating Companies.

Virgin Atlantic Airways hires Fay Burgin as head of PR

15 May 2012 | by Sara Luker

Virgin Atlantic Airways has hired former Mischief associate director Fay Burgin as head of PR.

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