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ATOC calls review of media account

25 Oct 2012 | by Nick Batten

The Association of Train Operating Companies has called a review of its media planning and buying

Email marketing approval ratings hit all time high, claims research

25 Oct 2012 | by Matthew Chapman

Association (DMA).

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

24 Oct 2012 | by Simon Kershaw

for content to engage consumers and feed their social-media output. The big picture The association ... of outdoor screenings, and created a Cult Film Club in association with Irish whiskey brand Jameson. Away ... festivals and distributed beyond YouTube, extending the association for the brand even further. Of course ...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy

11 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

-03) - Manager, Marakon Associates (2003-07) - Vice-president, franchising, Continental Europe, rising ...

VisitBritain to roll out global James Bond cinema ad

02 Oct 2012 | by Loulla-Mae Eleftheriou-Smith

to have cashed in on the Bond franchise this year. Coke Zero promoted its association with the film in a ...

Groupon's Roy Blanga: 'We haven't been as good as we should have been'

13 Sep 2012 | by Sarah Shearman

moved house.' CV - Lead associate, Booz Company - (2003-2009) - Director, MyCityDeal ...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

05 Sep 2012

, Ellie Symonds, and our Active Kids ambassador, David Beckham. We have loved our association ...

CrossCountry and Grand Central call in Grayling

28 Aug 2012 | by John Owens

, associate director, Grayling Public Services, said: We will use our expertise and insight to deliver ...

Partners Andrews Aldridge lands Marriott Euro account

16 Aug 2012 | by Sara Kimberley

The agency won the business after a competitive pitch against The Red Brick Road, Anomaly and Amp London. A review of the business was launched in June and was handled by the intermediary Will Hamilton Associates. PAA will handle the hotel group's advertising, digital and direct marketing across major ...

Pelé talks about Brazilian opportunities ahead of Rio 2016

13 Aug 2012 | by Daniel Farey-Jones

of brands associated with the World Cup and Olympic Games already exceeds 30, before the domestic Olympic ...

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