12 Jul 2012
launched during Euro 2012 to "build conversation" and, with the British Olympic Association's backing, BA ...
engaging and relevant campaign success."
Campaign
Jeremy Lee, associate editor, Campaign ...
07 Sep 2011
| by Anthony Hayes, Chief Executive Officer, Tourism Queensland
was undoubtedly the leading lady, her supporting cast, some 600 islands and associated experiences, had somehow ...
01 Feb 2011
| by Staff
If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT.
Over the past 26 years, The Marketing Society Awards have set ...
Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ...
communications do nothing but confuse and thus disaggregate the set of associations in a person's head.
Surely ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...