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Connected Campaign of the Month- British Airways

launched during Euro 2012 to "build conversation" and, with the British Olympic Association's backing, BA ... engaging and relevant campaign success." Campaign Jeremy Lee, associate editor, Campaign ...

"The Best Job in the World" & Beyond in a Brave New Marketing World

was undoubtedly the leading lady, her supporting cast, some 600 islands and associated experiences, had somehow ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

If you want to prove you are up there with the elite in marketing, it's time to submit your best work for consideration at the 2011 Marketing Society Awards for Excellence , in association with Marketing , and sponsored by BT. Over the past 26 years, The Marketing Society Awards have set ...

What Next in Digital?

Bidlake , associate editor (reports), Campaign Claire Beale , editor, Campaign Marc Giusti , group ...

The art of serial brand arson

, just so long as you have a clear definition. We see brands as the set of associations held in people's minds about a particular product or service. Those associations are created by the sum of experience ... communications do nothing but confuse and thus disaggregate the set of associations in a person's head. Surely ...

Digital's future is in the past

almost as much as they do Google UK. And they're not just using computers. The GSM Association found ...

 

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