Brand barometer: Dating sites, which one is most prominent online?
22 Mar 2013 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
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Marketing Leader of the Year: The candidates - Peter Duffy
16 May 2013
, and cast your vote here . The Marketing Society Awards For Excellence in association with Marketing ...
Thomas Cook restructure aims to turn around ailing travel firm
20 Mar 2013
director at the Association of Chartered Certified Accountants (ACCA) and former marketing director ...
EasyJet slashes marketing spend but 'increases effectiveness'
31 Jan 2013 | by Gemma Charles
Airline boss Carolyn McCall made the revelation at the Advertising Association's Lead 2013 summit today, where she also unveiled plans to launch a "customer charter" for the first time in the airline's history. Addressing the 300-strong audience of marketing and media professionals, McCall made the case ...
Sir Keith Mills: Olympic legacy on the line
31 Jan 2013 | by Judy Attwell
Olympic Association how many sponsors it has signed post-Games, and it will tell you it hasn't signed any ...
Travel: The Dreamliner nightmare
30 Jan 2013 | by Kim Benjamin
at the Youth Hostel Association, who was previously head of international marketing at airline BMI, and Richard ... Association (and former head of marketing, BMI) Boeing is in trouble. Its Dreamliner is the world's most ...
Turkish Airlines: The flag-carrier has achieved global reach with its light-hearted sports-stars ad
24 Jan 2013 | by Lucy Jameson, chief strategy officer, Grey London
Marketing's unique weekly analysis of advertisement recall in association with TNS.
American Airlines in first brand overhaul for 45 years
21 Jan 2013 | by Alex Brownsell
the many icons that people have come to associate with American, including the 'A' and the star ...
Butlin's returns to TV with 'altruistic' mission
21 Dec 2012 | by Loulla-Mae Eleftheriou-Smith
of brand at Butlin's, told Marketing that the holiday brand had been associated with negative perceptions ...
Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
at the heart of the tournament. However, for sponsors, it put their association with the event in the headlines ...
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