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EDF, Homebase and Heinz, and the marketers behind cultural change

change programme at Heinz, as it sought to distance itself from the 'junk food' tag associated with many ...

Think BR: Branding the ingredients in the supply chain

solution that helps boost business prospects. Branded products are primarily associated ... to reply with China instead of, say, Topshop. Goods on the whole are associated with their marked brand ... benefits by the associated superior functions of the branded material, in this case flexibility and being ...

Gucci to sponsor David Bowie exhibition at V&A

The exhibition, which will run for five months from March and will include more than 60 stage costumes as well as handwritten lyrics, photography, film, music videos, set designs, instruments and album artwork. A Gucci spokesman said the brand believed it was positive to be associated with the exhibition ...

Gun maker William Evans appoints Speed Communications

social media channels throughout the year. The work will be led by Speed associate director John Brown ...

Which luxury watch brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

Inside story: Sarah Storey Paralympic cyclist

on the road. I have a Word document that I circulate every month with my timetable on it. Any association ...

Back to work: Top marketers at Ford, Sainsbury's, HTC forecast the final quarter

, Ellie Symonds, and our Active Kids ambassador, David Beckham. We have loved our association ...

Which sportswear brand is most prominent online? Brand barometer

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

UK sports set to cash in as brands eye Olympic uplift

for sponsorship of a raft of rights-holders, including the British Olympic Association (BOA).

Benetton's Gianluca Pastore on emulating the brand's glory days

on a network of 600 young people to map trends, reflects its desire to be associated with the social ... associate the brand with smooching world leaders, Pastore insists that it is not wedded to shock tactics ...

 

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