Brawn GP to rebrand as Mercedes GP following takeover
16 Nov 2009 | by Ed Kemp
seasons having begun its association with the team in 1995. McLaren Group will now purchase Daimler AG ...
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Brand Health Check: Bridgestone
24 Nov 2009 | by Ed Kemp
, decided to end its association with the most glamorous of all motorsports. In the nine months ... . Of course, Bridgestone is not only associated with motoring. It sponsors the Bridgestone International, part of the 2009 World Golf Championships; it also has an association with American football's NFL. The brand was a ...
The Marketing Profile: Phil York of Renault
03 Nov 2009 | by Alex Brownsell
. 'The joie de vivre we were associated with in the past is something I would like to come through more ...
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