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Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

but rebuilt in 1949. The Ace Cafe had a heyday in the 50s as its motorcycling associations made it a key ...

Brand Health Check: Bridgestone

, decided to end its association with the most glamorous of all motorsports. In the nine months ... . Of course, Bridgestone is not only associated with motoring. It sponsors the Bridgestone International, part of the 2009 World Golf Championships; it also has an association with American football's NFL. The brand was a ...

Brawn GP to rebrand as Mercedes GP following takeover

seasons having begun its association with the team in 1995. McLaren Group will now purchase Daimler AG ...

The Marketing Profile: Phil York of Renault

. 'The joie de vivre we were associated with in the past is something I would like to come through more ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

one associate. She has a nice balance of understanding the detail combined with a vision of what she ...

Sponsorship Agency League Table 2009

, will no doubt spearhead the International Association of Athletics Federations' Diamond League next summer ...

Brand Health Check - Formula One

wishing to continue their association with F1, or choosing to enter the arena for the first time ... should adopt a more cohesive approach by working together through the Formula One Teams Association ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

the associated product or service is 'always perfect'. It also appears that consumers appreciated consistency ...

Volkswagen calls $220m US ad business review

Associates. The VW review comes as the global recession takes its toll on the US car industry, which ...

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