Mark Ritson on Branding: The six core skills needed to be a great marketer
21 Oct 2009 | by Mark Ritson
. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...
Search results for "Associations
Search filters:
By Date
-
2009
By Article Type
- Opinion
By Industry Sector
-
Autos
Click 
to remove filters
Brand Health Check: Bridgestone
24 Nov 2009 | by Ed Kemp
, decided to end its association with the most glamorous of all motorsports. In the nine months ... . Of course, Bridgestone is not only associated with motoring. It sponsors the Bridgestone International, part of the 2009 World Golf Championships; it also has an association with American football's NFL. The brand was a ...
Mark Ritson on Branding: GM may be lost in the rush
14 Jul 2009 | by Mark Ritson
, the corporate brand has added further associations of inefficiency and US malaise. Did Henderson even consider a ... or another very soon. Mark Ritson, PPA columnist of the year (business media), is an associate professor ...
Mark Ritson on Branding: the Aston Martin Cygnet is a brand abomination
07 Jul 2009 | by Mark Ritson
in luxury-car orders, combined with the massive fixed costs associated with being a British car manufacturer ... media), is an associate professor of marketing and consultant to some of the world's biggest brands 30 ...
Mark Ritson on Branding: Ford's clarity of focus
27 May 2009 | by Mark Ritson
marketing. Mark Ritson is an associate professor of marketing and consultant to some of the world ...
Mark Kleinman on marketing and the City: Bring back best of British
05 May 2009
-end production. Moreover, the prospect of losing our last remaining big, indigenous carmaker, and the associated ...
Mark Ritson on Branding: Jaguar's repair job
21 Apr 2009 | by Mark Ritson
Power & Associates 2009 Vehicle Dependability Study were revealed....is no small feat, but removing the associations of wonkiness from the brand equity is in a different league ...
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region
Most read
- Eleven UK agencies shortlisted for Cannes PR Lions
- Ad agency McCann Melbourne scoops Cannes PR Lions Grand Prix
- Albion Drive picks up six-figure brief for Nominet Trust
- Unity lands World Duty Free account to promote stores
- Liberal Democrats shift comms strategy to focus on jobs
- Shangri-La engages Roche to promote Shard hotel bar and restaurant
