Marketing Moments 2012: Red Bull Stratos
06 Dec 2012 | by Nicola Kemp
by things other than charitable links or associations with good causes. People can be equally inspired ...
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Top 10 Marketing Mishaps of 2012
17 Dec 2012 | by Nicola Kemp
at the heart of the tournament. However, for sponsors, it put their association with the event in the headlines ...
Freeview+ breaks contextual TV ads
03 Dec 2012 | by Daniel Farey-Jones
The spot is one of two created by The Outfit to demonstrate the functionality of Freeview+, which allows viewers to pause and rewind live TV as well as record programmes. The placement was brokered by Freeview s media agency MEC with Channel 4 s partnership team, allowing for close association ...
P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association
Which hand-cream brand is most prominent online? Brand barometer
29 Nov 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
't go out to find something to associate (EE) with, but we felt "Fenton" was a way of showcasing a big ...
Brand of the Year 2012: LAST CHANCE TO VOTE!
16 Nov 2012 | by Staff
for brands? The Marketing Society's Brand of the Year award, in association with Marketing , and sponsored ... 's Brand of the Year 2012 in association with ITV Marketing Society Brand ... Torch Relay association was seized on by BMW dealers, which activated related retail experiences ...
Nxt Gen 2012: a who's who of the 30 hottest young marketers in the UK
14 Nov 2012 | by Ben Hall and Rachel Barnes
a glimpse of what makes tomorrow s leaders tick. In association with Engine, we have highlighted ...
Power 100 Next Generation: Nicola Peters, engagement marketing manager, Burberry
13 Nov 2012 | by Suzy Bashford
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers
Power 100 Next Generation: Neil Potter, brand communications manager, Nike
13 Nov 2012
Marketing, in association with Engine, profiles 30 of the brightest and best young marketers
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