Search results for "Associations

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Measuring a brand's image against consumer experience

11 Dec 2007 | by Jane Simms

your brand in fertile ground is a sound strategy, and it carries the additional benefits of association ...

David Beckham strips off for Giorgio Armani ad

11 Dec 2007 | by Alex Donohue

. It is not the first time Beckham has had an association with the Giorgio Armani brand, having worn the designer ...

Indian brands expand horizons

04 Dec 2007 | by Jane Simms

brands will begin to associate themselves with big events to raise awareness internationally, because its ...

The year's top 10 legal cases for marketers

27 Nov 2007 | by Nick Johnson

tie-ins. Extension of the association beyond featured products is likely to be frowned upon ...

Big brands take up residence at home-shopping channels

20 Nov 2007 | by Nicola Clark

, Thorntons and Aromatherapy Associates. ...

Amazon gambles on ebook market with Kindle

20 Nov 2007 | by Staff

no backlight, eliminating the eyestrain and glare associated with other electronic displays such as computer ...

Sponsorship 2.0

07 Nov 2007 | by Ardi Kolah

will only repeat the mistakes of the past and superficial associations between parties will only ever be of limited value. Lazy but well publicised sponsor associations may generate a degree of industry gossip ...

Nintendo Wii campaign searches for Britain's brainiest family

24 Oct 2007 | by Nikki Sandison

by a website where families can register their interest in competing. Allan McLaughlin, associate ...

Virgin Radio to promote Metro Ski & Snowboard show

05 Oct 2007 | by Daniel Farey-Jones

in association with Xfm. There will also be a Crystal-sponsored ice-climbing wall; a brand arena; and a new Dare ...

Property firm stands by provocative Hitler ad

02 Oct 2007 | by Iain Akerman

whether he was worried about associating his company with two of history s most despised figures, Dakak ...

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