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PUBLIC SECT0R: Over-the-counter drugs trade body steps up comms

speculation is that Viagra could be switched next year. The Proprietary Association of Great Britain ...

NEWS ANALYSIS: Mixed reception as NICE begins a comms review - The National Institute of Clinical Excellence last week embarked on a thorough review of how it communicates to stakeholders. Ed Shelton reports

critical. A spokesperson for the Association of the British Pharmaceutical Industry says: 'We have had a ...

STOP PRESS: Grayling Healthcare taken on to handle treatment

HEALTHCARE: Grayling Healthcare has been taken on to handle Abbott Laboratories' newly produced oral treatment for impotence. The product, called Uprima, is in tablet form and is set for launch later this year. Grayling associate director Glen Mursell heads the account. ...

HEAD TO HEAD: Drugs advertising poses a PR dilemma - The European Commission's decision to relax the ban on marketing. drugs has split the pharmaceuticals sector, says Steve Menary. PRWeek rounds up the views of those in favour and against

but only with the right level of control.' Opponents, led in the UK by the Consumers' Association ... is doing because it's pathetically minor,' says Richard Ley, head of media relations at the Association ... . IN THE PRO CAMP Bill Fullagar Title: president Organisation: Association of British Pharmaceutical ...

EDITORIAL: Caution needed over D2C move

. The Consumers' Association, at least, seems convinced it is the 'thin end of the wedge' leading towards the kind ...

Arena shares fall as deal goes through

.8% to 82.5p at the close of business. Go Racing has been in negotiations with the Racecourse Association for nearly two years. At the beginning of May, the association threw its weight behind Go Racing -- which ...

STOP PRESS: Ash Comms healthcare arm wins first client

Ash Communications' newly-established healthcare division has secured its first client. It has been appointed by Johnson & Johnson Advanced Wound Care to launch Promogran, a wound treatment. Associate director Carys Thomas leads the account team. ...

Ogilvy is hired for a global contact lens coalition job

the six-figure account after a non-competitive pitch. Ogilvy associate director Miriam Hughesman ... of the Association of Contact Lens Manufacturers in the UK, and European umbrella association, EUROM ...

Finsbury out and FD in as Elan Corp changes agency

by Melanie Toyne Sewell, who recently joined as an associate partner. The remit is to forge stronger ...

Tennis to fight drugs with help of Beatwax

alongside the European Tennis Association and the International Wheelchair Tennis Federation ...

 

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