social media channels throughout the year. The work will be led by Speed associate director John Brown ...
28 Aug 2012
| by Hannah Crown
Speed Gaming will be headed by associate director John Brown, with help from account manager Katie Swann. Brown said: Developers are now getting in a position where they are engaging with audiences and gamers directly themselves. The model has changed from a developer making a good game and selling ...
23 Aug 2012
| by Kim Benjamin
still associate Sharp with its sponsorship of Manchester United in the 80s and 90s. Its pricing strategy ...
01 Aug 2012
| by Staff
restaurants. You have to think upfront and make sure it is not a lazy association.
- How important is ROI ...
the potential outcomes and associated risk.'
THE TWITTER OLYMPICS - RUPERT PRATT, MANAGING DIRECTOR ...
26 Jul 2012
| by PRWeek reporters
,000 members of the public has found that London 2012 sponsors have significantly boosted their association ...
cent associated Coca-Cola with the Olympics, up from 51 per cent in January. Meanwhile, only four per cent associated non-sponsor Pepsi with the Games.
Similarly, 70 per cent associated McDonald ...
25 Jul 2012
- the celebrity association can more quickly and cost-effectively deliver your message than the process of brand ...
need to invest in promoting the association, so the bill doesn't end with the agent's fee. Caveat ...
19 Jul 2012
| by Noelle McElhatton
challenge - to be out there signalling to potential Mars associates to come and work for us ...
04 Jul 2012
| by Alan Mitchell
there is no simple, clear answer.
First, there are Worldwide Olympic Partners, which have a long-term association ...
?
Mixed messages
Our 'spontaneous recall' table shows which brands UK consumers associate ...
paid relatively small sums to be associated as 'supporters', are scoring higher than main sponsors ...
experience on both sides.'
Three Lions, no goals
What the Football Association has learned from England ...
the tournament, and, by association, its sponsors, under considerable pressure.
UEFA reacted quickly, placing ...
04 Jul 2012
| by Kate Magee
decamped to Dublin for the fourth annual AMEC (International Association for the Measurement and Evaluation ...