Littlewoods: The retailer took a traditional position for its Christmas campaign
16 Jan 2013 | by Richard Armstrong, Partner, Kameleon
Marketing's unique weekly analysis of advertisement recall in association with TNS.
Search results for "Associations
Search filters:
By Article Type
- Opinion
By Industry Sector
-
Consumer Goods
Click 
to remove filters
Add Search Filters:
By Publication
- brandrepublic.com (3)
- Marketing (6)
- marketingmagazine.co.uk (30)
By Discipline
- Digital marketing (2)
- Direct Marketing (2)
- Marketing (39)
- Media (2)
- Research & Data (1)
By Media
- Video (1)
Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon
27 Mar 2013 | by Helen Edwards
, likening the flinty associations of the industrial workshop - where the outputs were always hard, useful ...
Should rights-owners make a moral judgement on potential sponsors? The Marketing Society Forum
31 Oct 2012
, Ainsworth Wells Who we associate with has a direct impact on how we are perceived. The company we keep ...
Should marketers try to protect brands beyond the transaction? The Marketing Society Forum
19 Sep 2012
engagement with the brand. In this case, Mars wanted to be associated with 'promoting a healthy active ...
Think BR: Branding the ingredients in the supply chain
14 Sep 2012 | by Stuart Whitwell
solution that helps boost business prospects. Branded products are primarily associated ... to reply with China instead of, say, Topshop. Goods on the whole are associated with their marked brand ... benefits by the associated superior functions of the branded material, in this case flexibility and being ...
Are celebrity brand ambassadors worth the money? The Marketing Society Forum
25 Jul 2012
- the celebrity association can more quickly and cost-effectively deliver your message than the process of brand ... need to invest in promoting the association, so the bill doesn't end with the agent's fee. Caveat ...
Helen Edwards: Too many marketers ignore their primary task
20 Jun 2012 | by Helen Edwards, PPA Business columnist of the year
.' - The American Marketing Association defines it more broadly, as: 'The activity, set of institutions ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
of creating a new one is simple - it is often cheaper and quicker to drive recognition and association when ... the brand in the past retain positive associations and can fuel the sense of discovery in younger ...
Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum
15 Feb 2012
sponsors' interests. Brands have paid handsomely to be associated with the Olympics, and they are being ...
Helen Edwards: Marketers beware the pursuit of happiness
25 Jan 2012 | by Helen Edwards, PPA, Business columnist of the year
Happiness is an elastic concept and merely associating a brand with it is not enough to woo
Additional Information
Latest jobs Jobs web feed
-
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
In-House Retail Brand - Internal Communication Manager
6 Degrees Talent Ltd
c£55k, Milton Keynes -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- Google 'on front foot' with Eric Schmidt column on tax issue
- NHS leaders and chief executives encouraged to communicate online
- News round-up: StreetGames, Sports Direct and Albion Drive
- In-house and agency heads review unpaid intern policies following campaign
- Lord Chadlington: trading still tough in UK and Europe
- Virgin Galactic in talks with PR agencies to promote spaceflights
