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Campaign: National Pillow Week Client: Duvet and Pillow Association PR team: The LAB Timescale ... Association, formed in 2003 by the UK's ten leading bedding manufacturers to push all things pillow related ... , the association hired integrated marketing agency The LAB. Objectives To create a media splash and inform ...
The campaign by the Red Consultancy will capitalise on Continental's association with soccer through initiatives such as a driving school for footballers, run by brand ambassador Alan Shearer. It will highlight its performance in sports, while storylines will specifically target women, who Red MD Andrew ...
The drugs giant plunged into crisis comms overdrive last week following a US Food and Drug Administration decision that the risk of 'rare but serious' skin conditions associated with the painkiller warranted the suspension of its marketing and sale. Pfizer's PR agencies on Bextra - Ogilvy PR Worldwide ...
of the mental health risks associated with cannabis use. Objectives To raise public awareness and gain DoH ...
and Industry should take responsibility. The Association of the British Pharmaceutical Industry (ABPI) said ...
including the Association of the British Pharmaceutical Industry (ABPI), attend the seventh session
of practice on 'freebies' - the Association of the British Pharmaceutical Industry (ABPI) is currently ... Association will then take the stand, plus pharma firms themselves. Twenty-four hours after the sixth ... Chiswell, BioIndustry Association chairman - Simon Clark, British Generic Manufacturers Association chair ...
such dramatic claims, the Association of the British Pharmaceutical Industry (ABPI) is sceptical that fake drug ...
great care to comply with the Association of the British Pharmaceutical Industry (ABPI) Code of Practice ...
will become the norm. The question is whether firms do this individually or as an industry.' The Association ... ' Association principal policy adviser Frances Blunden has called on them to follow suit. AstraZeneca says ...
