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Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

associations to reassure on protection, coming from behind to seize brand leadership, which it still has today ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

or above the sector average respectively. Distinctive shapes are associated with a Brand Typology. ...

Design Report: Planet Packaging

21 Apr 2010 | by Scott Billings

Association, Forest Stewardship Council (FSC) and Carbon Trust, and generally grappling with a complex ... of third-party endorsements, such as Fairtrade, the Soil Association's Organic mark, FSC and, increasingly ...

Biggest brands: Top 100 advertisers 2010

23 Mar 2010 | by Nicola Clark

. The Outdoor Advertising Association now funnels data through Key Systems, which collates and harmonises ...

Mark Ritson on Branding: Premier gets out of a jam

09 Dec 2008 | by Mark Ritson

on your office PC, and put up a poster of the great god Shiva! Mark Ritson is an associate professor ...

Mark Ritson on Branding: Death from natural causes

25 Nov 2008 | by Mark Ritson

is trying to protect. Mark Ritson is an associate professor of marketing, and consultant to some ...

Sony breaks animated Christmas TV campaign

24 Nov 2008 | by Fiona Ramsay

the rainbow logo, designed to depict Sony as 'vibrant' in contrast to the negative feelings associated ...

LG campaign aims to end confusion over digital TV

24 Nov 2008 | by Fiona Ramsay

associated with much larger screen sizes. The launch date for the TV campaign is yet to be finalised. The TV ...

Sector Insight: Pickles, Chutneys and relishes

18 Nov 2008 | by Jane Bainbridge

, their association with Indian food, which remains a British favourite. Despite this, the Indian foods market ... associated with barbecuing; this year's wet summer will not have helped sales in the category. UK consumers ...

Xbox positions itself as low-cost home entertainment

18 Nov 2008 | by Joe Thomas

Last month, a study by the British Video Association revealed that consumers were turning to home entertainment for low-cost escapism during the downturn (Marketing, 22 October). According to the report, 51.7m DVDs were sold during the third quarter of 2008 - the sector's best-ever performance in the period, up ...

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