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Lessons from the golden age of planning

using free association: tell me, what are those shoes about? Go! If they couldn t do that ...

Freeview+ breaks contextual TV ads

The spot is one of two created by The Outfit to demonstrate the functionality of Freeview+, which allows viewers to pause and rewind live TV as well as record programmes. The placement was brokered by Freeview s media agency MEC with Channel 4 s partnership team, allowing for close association ...

Robert Allsop - costume designer, Robert Allsop & Associates

Why Allsop created the giant toy costumes for Ikea s "Playin With My Friends" spot by Mother. How Allsop says: "As ever, the biggest challenge was the timeframe. With specialist costumes, nothing can be hired, so everything has to be purpose-built. Also, there was no time to design a mechanism...

Mars named Cannes Advertiser of the Year

. This award is a testament to the fantastic work of our Mars Associates and our agency teams at BBDO and DDB ...

Canon showcases creativity in pan-Euro campaign

this year, the International Advertising Association launched its annual global competition ...

UM London wins Bissell media task

. Previous marketing activity from Bissell included a range of community projects to associate the brand ...

IAA launches global ad competition with live Canon Europe brief

The International Advertising Association has launched its annual global competition

Reckitt Benckiser awards media AOR to ZenithOptimedia

(Advertising Agency Association of India) had asked agencies to boycott the pitch, saying the terms were ...

Polydor launches Cheryl Cole Facebook and poster campaign

with the ad and help spread the message across their network. John Beardsworth, associate director at ted ...

Public to choose winner of new YouTube Ad of the Year award

of the YouTube Ad of the Year award, in association with Campaign, with the winner chosen by consumers.

 

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