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Power 100 Next Generation: Nicola Peters, engagement marketing manager, Burberry

13 Nov 2012 | by Suzy Bashford

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers

Power 100 Next Generation: Bryn Snelson, UK country manager, eHarmony

13 Nov 2012 | by Suzy Bashford

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers

Power 100 Next Generation: Selina Sykes, ecommerce director, Unilever

13 Nov 2012 | by Suzy Bashford

Marketing, in association with Engine, profiles 30 of the brightest and best young marketers

Online video: views from the floor at the IAB's In Demand conference

17 Sep 2012 | by Ben Hall

Liz Duff, broadcast associate director at Carat, "is, should we be looking at VOD (video on ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

. In this case we have a whole season associated with a sporting event, F1; we feel this is a more effective ... of the company must still be 100% there. PATH TO CEO - Various finance roles, rising to associate finance ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

later we added the other functions that associated with marketing market research, design as well ...

P&G Marc Pritchard: The full WACL speech

22 Mar 2012 | by Rachel Barnes

-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ... of 2012 and we re delighted to have them associated with our brands and campaigns. People want to hear ...

Tablets for kids help Leapfrog rule toy fair

01 Feb 2012 | by Ben Hall

The LeapPad, which is pitched as a learning tablet for four- to nine-year-olds, was voted Toy of the Year by retailers last week at the British Toy and Hobby Association's Toy Fair. Sales were driven by strong word-of-mouth marketing and social media sites, without TV advertising, according to Chris ...

Downing Street's head of digital signs up to Revolution Forum

25 Nov 2011 | by Staff

Jones will talk about how the government is leading the move to digital and heads an influential line-up of digital experts at this year's Revolution Forum, in association with Marketing, which takes place from 12 to 13 December 2011, offering brand marketers a free delegate place ...

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

-term. Consumers build associations over longer periods than imagined. 3. Ask what you are bringing to the party ...

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