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Think BR: Take part in the 2012 census of the creative media industries

of Practitioners in Advertising (IPA), the Marketing Agencies Association (MAA) and the British Interactive Media Association (BIMA), the census is aiming to provide a more industry-relevant estimate of the workforce size ...

Think BR: Accessing the Olympic pound

associated together as Worldwide Olympic partners, London 2012 Olympic Partners and London 2012 Olympics ... . As many eyeballs train on East London and the brands associated with the upcoming Games, I firmly believe ...

Arif Durrani: Is marketing at a crossroads?

at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.

Think BR: How does outdoor work?

New research from the Outdoor Advertising Association shows outdoor is a powerful medium...fame and familiarity with the advertised brands. Second, outdoor is associated with thriving ... bit of a lift Mike Baker, chief executive, Outdoor Advertising Association ...

 

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