Who takes credit as line between media and creative blurs?
19 Nov 2010 | by Jeremy Lee
the next five years - might just be proved wrong. Jeremy Lee is associate editor of Campaign ...
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Think BR: Procurement is good for you
20 Dec 2010 | by Steve Lightfoot
that the Association of National Advertisers in the US has reformed a task force to improve the image of the profession. Other national associations including ISBA in the UK also work tirelessly to promote the positive ... , and be savvy in managing the costs associated with their campaigns. As a result the smartest brand stewards ...
Media Perspective: Is it back to the 'old school' as agencies look for standout?
29 Oct 2010 | by Jeremy Lee
is associate editor of Campaign ...
Think BR: Olympic global sponsors line up to do battle
30 Jul 2010 | by Charlie Dundas
Adidas has used its association to build accessible sports facilities and to champion grass roots ... these brands will be excluded from claiming any overt association with the Games, their marketing programmes ...
Jeremy Lee on Media: It is broke, so fix it
27 Jul 2010 | by Jeremy Lee
to start building their own brands. Jeremy Lee is associate editor of Marketing. Read his blog ...
A new low in pitch abuse, now agencies are having to pay clients to get on a pitch list
05 Jul 2010 | by Chris Arnold
that is practising this abuse. However, if they get away with it, The Advertising Agencies Association of India ... and even corruption associated with pitches. Not to mention politics. For years some of us have been ...
Double Standards - Broadcasters hoping to be World Cup winners
11 Jun 2010
around the tournament. - How much is this offset by brands with little or no association with football ... or no association with football moving their spend to either side of the tournament? Compared with the 2006 World Cup, in 2010 there is a sharp increase in brands not normally associated with the World Cup ...
On the Campaign Couch ... with JB
05 Mar 2010 | by Jeremy Bullmore
friend association. Association doesn't work at a rational, logical level. Put Good Luck margarine ...
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