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Beware of Secret Santa bearing gifts

? There is a lot of psychological baggage associated with the giving of gifts, and while we might think ...

Who will fill the gap left by Miron at Associated?

So what are we to make of Stephen Miron's surprise move to jump ship from Associated Newspapers...of a type not immediately available at Associated. Aside from confirming a story run by Media Week ... to be replicated at Associated, but it could be time to look at joint client sales teams for example, though joint ... elevating one of Associated's other MDs, Andrew Mullins at the Evening Standard or Steve Auckland at Metro ...

Olympic sponsors are playing global politics for high stakes

. In reality, their brands risk association not so much with Olympian ideals, as Western outrage. Of course ...

Top traders are not just a bunch of Rotweillers

characteristics commonly associated with the top traders. Sure, these guys strike a tough bargain, but they didn ...

Media agencies need a proper succession plan

. This is also the deadline for the inaugural Guardian Newspaper Planning Awards, in association with Media Week. And finally, the deadline for the AOL Online Planning Awards, in association with Media Week, is Friday, 4 ...

Change isn't always as good as a rest for brand equity

(with some honourable exceptions, of course). It is as though the brand equity associated ...

Is it too late for regional media to prosper online?

On the other hand, some trends are driving people back into their communities: health, safety and green issues. For example, last summer, the south Devon town of Totnes issued the Totnes pound as an alternative currency for use in local businesses only. And the Soil Association is considering phasing out air ...

Inspiring awe can be a two-edged sword in business

or rewards associated with being a top-class performer . - Sue Unerman is chief strategy officer at MediaCom ...

 

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