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Think BR: Taking the guesswork out of online targeting

. It s an approach more closely associated with mass marketing and might seem disappointing given the enormous ...

George Eustice: Lobbyists need to raise their game

Many companies complain that, while they enjoyed considerable access under Labour, they find Conservative ministers aloof. But who can blame them? I spent a year working for Portland, which is a member of the Association of Professional Political Consultants and discloses its clients. Those agencies that sign up ...

Ian Monk: Clash of agendas at Leveson Inquiry

defend their own good name and ensure their survival? Ian Monk is founder of Ian Monk Associates ...

Think BR: Will embed technology lead to increased product placement revenue?

Philip Hughes, associate in the Media, Brands & Technology department at Lewis Silkin LLP...of the programme. It is a fine balance, but one worth striving for. Philip Hughes is an associate ...

Do shock tactics such as Benetton's latest campaign still work in 2011? The Marketing Society Forum

in the 90s. Ask most consumers aged 30-plus what imagery they associate Benetton with and I am confident ...

Editor's Comment: China: the next marketing power

consumer would struggle to name Chinese brands or to associate the country's products with any values other

Ian Monk: Could honesty be the best policy?

Associates and a former executive at the Daily Mail and The Sun ...

Helen Edwards on Branding: Make my brand

-creation 'associate' guides you through the process, including choosing a heart and making a wish before putting ...

Jeremy Lee: Starcom could yet have the last laugh over TV sales chiefs

As well as providing tabloid fodder, it fuels the associating cheap sentimental chatter on social media - as non-fans of The X Factor will testify to their annoyance every Saturday evening. Starcom MediaVest Group has been on a journey but, in this case, it's not one that the commercial TV industry ...

Ian Monk: Place your bets on lottery PR clash

is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun. ...

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