15 Dec 2011
| by Stuart Colman
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It s an approach more closely associated with mass marketing and might seem disappointing given the enormous ...
15 Dec 2011
| by George Eustice
Many companies complain that, while they enjoyed considerable access under Labour, they find Conservative ministers aloof. But who can blame them?
I spent a year working for Portland, which is a member of the Association of Professional Political Consultants and discloses its clients. Those agencies that sign up ...
08 Dec 2011
defend their own good name and ensure their survival?
Ian Monk is founder of Ian Monk Associates ...
05 Dec 2011
| by Philip Hughes
Philip Hughes, associate in the Media, Brands & Technology department at Lewis Silkin LLP...of the programme.
It is a fine balance, but one worth striving for.
Philip Hughes is an associate ...
01 Dec 2011
in the 90s.
Ask most consumers aged 30-plus what imagery they associate Benetton with and I am confident ...
consumer would struggle to name Chinese brands or to associate the country's products with any values other
24 Nov 2011
| by Ian Monk
Associates and a former executive at the Daily Mail and The Sun ...
23 Nov 2011
| by Helen Edwards
-creation 'associate' guides you through the process, including choosing a heart and making a wish before putting ...
10 Nov 2011
| by Jeremy Lee
As well as providing tabloid fodder, it fuels the associating cheap sentimental chatter on social media - as non-fans of The X Factor will testify to their annoyance every Saturday evening.
Starcom MediaVest Group has been on a journey but, in this case, it's not one that the commercial TV industry ...
10 Nov 2011
| by Ian Monk
is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun. ...