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Ian Monk: 'Wossy's' comms machine rolls on

in the recession? Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail ...

Opinion: Risk and the road to a marketing renaissance

, and associate this with requirements for products or services. By adopting concepts like "synaptic marketing ... products and cross sales, balanced against the costs associated with servicing, marketing, credit risk ...

Opinion: Why charities should be less charitable

the customer journey through that most simple of devices, the cookie. Garrett Dearey, associate director ...

Mark Ritson on Branding: A word on our sponsors

, or sporting event - take note. The brands associated with them may well go to the wall in 2009. I'll bet you all my RBS shares Mark Ritson is an associate professor of marketing, and consultant to some ...

Editor's Comment: NI's invigorating innovation

's sales and marketing chief, Roland Agambar, jumped ship to rival Associated Newspapers on the day ...

Ian Monk: Royal strategists spring into action

managers. Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail ...

Ian Monk: Charity donations call for discretion

associations should emphasise their relevance to the donor and should always appear understated. In touch ... philanthropy and reputation. Everyone can be a winner. Ian Monk is founder of Ian Monk Associates and a ...

Richard Stokoe: Don't sit and wait to be pilloried

. - Richard Stokoe is head of news at Local Government Association ...

From our readers - Lobbying crackdown is disproportionate

of conduct. That is the best way forward - not top-down regulation. James Tyrrell , associate director ...

Nine issues to watch in 2009

Monk Associates and a former executive at the Daily Mail and The Sun ...

 

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