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Brand Health Check: Levi's

10 Nov 2009 | by Joe Thomas

spotted in 501s, ride the back-to-basics wave, and associate the brand with authentic, 'quiet rebel' types ...

Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

29 Jun 2009

's dour personality and national associations. It's no surprise that brands like Royal Bank of Scotland ... suspect, for Andy - not Brand - Murray. Mark Ritson is an associate professor of marketing ...

Mark Ritson on Branding: Small is beautiful

16 Jun 2009 | by Mark Ritson

to leave you with a paragraph of fresh air. Because... well... you get it. Mark Ritson is an associate ...

Mark Ritson on Branding: the importance of brand heritage

02 Jun 2009 | by Mark Ritson

too far backward for most British marketers to follow. Mark Ritson is an associate professor ...

 

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