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Do corporate brands have a place in the classroom?

17 Nov 2009 | by Staff

for brands tempted to associate themselves with activities more closely allied to their short-term commercial ...

Mark Ritson on Branding: The six core skills needed to be a great marketer

21 Oct 2009 | by Mark Ritson

. How did you do? Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

Mark Ritson on Branding: Andy Murray lacks David Beckham's brand appeal

29 Jun 2009

's dour personality and national associations. It's no surprise that brands like Royal Bank of Scotland ... suspect, for Andy - not Brand - Murray. Mark Ritson is an associate professor of marketing ...

Mark Ritson on Branding: Gillette's razor-sharp strategy

24 Jun 2009 | by Mark Ritson

. Mark Ritson is an associate professor of marketing and consultant to some of the world's biggest brands ...

Editor's comment: Celebrating marketing excellence

09 Jun 2009 | by Lucy Barrett

in association with Marketing.

 

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