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Mark Ritson on Branding: Locate the emergency exit

13 Nov 2009 | by Mark Ritson

the Association of European Airlines shows BA is losing 15 bags for every 1000 passengers (placing it 22nd out ... media), is an associate professor of marketing and consultant to some of the world's biggest brands 30 ...

Amanda Andrews on Media: Channel 4 needs another lobbyist

13 Nov 2009 | by Amanda Andrews

in 2000, the National Lottery Commission in 2002 and the Football Association in 2004. He was also part ...

Andrew Walmsley on Digital: Who goes where?

13 Nov 2009 | by Andrew Walmsley

and hard to associate with their owner. Earlier this year, the Iranian election caused a rise in comment ...

Ian Monk: Laugh at in-jokes, but not too loudly

11 Nov 2009 | by Ian Monk

, it is irresistible - as long as clients don't laugh too loudly. Ian Monk is founder of Ian Monk Associates and a ...

Brand Health Check: Levi's

10 Nov 2009 | by Joe Thomas

spotted in 501s, ride the back-to-basics wave, and associate the brand with authentic, 'quiet rebel' types ...

Is the RadioCentre damaged by recent member exits?

10 Nov 2009 | by Staff

YES - Douglas McArthur, Managing consultant, Planning for Results A trade body's ability to lobby regulators and government is much stronger when it represents all the members of an industry sector - as the RadioCentre and its predecessor, the Commercial Radio Companies Association, did. So yes ...

Tara Hamilton-Miller: Cameron should act on mob rule

04 Nov 2009 | by Tara Hamilton-Miller

and child. Possibly the nastiest part of this tale is that the local association has decided to make Truss ... going to get worse, and he is going to have to manage months of disgruntled associations; this is just a ... at it and will continue to be at it for ever. Yes, even you, Mrs South West Norfolk Conservative Association. Where ...

Mark Ritson on Branding: Heinz meanz business

03 Nov 2009 | by Mark Ritson

brings success.' Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

Marketing Mole: Who does Google think you are? - Vicki Franks, Marketing director, Kao Brands

03 Nov 2009

Vicki Franks is an associate in the New York office of Frommer Lawrence and Haug LLP. Her current ...

Editor's comment: On balance, bonuses work

28 Oct 2009 | by Richard Abbott

The close association of the word 'bonus' with fat-cat bankers in the public mind means that all

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