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Do corporate brands have a place in the classroom?

for brands tempted to associate themselves with activities more closely allied to their short-term commercial ...

Mark Ritson on Branding: Heinz meanz business

brings success.' Mark Ritson, PPA columnist of the year (business media), is an associate professor ...

Mark Ritson on Branding: Freshly squeezed

is an associate professor of marketing and consultant to some of the world's biggest brands 30 seconds on Peter ...

 

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