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Andrew Walmsley on Digital: TV on the web is breaking down walled gardens

17 Nov 2009 | by Andrew Walmsley

, associate professor of marketing at the Stanford Graduate School of Business, carried out research ...

Do corporate brands have a place in the classroom?

17 Nov 2009 | by Staff

for brands tempted to associate themselves with activities more closely allied to their short-term commercial ...

Amanda Andrews on Media: Channel 4 needs another lobbyist

13 Nov 2009 | by Amanda Andrews

in 2000, the National Lottery Commission in 2002 and the Football Association in 2004. He was also part ...

Is the RadioCentre damaged by recent member exits?

10 Nov 2009 | by Staff

YES - Douglas McArthur, Managing consultant, Planning for Results A trade body's ability to lobby regulators and government is much stronger when it represents all the members of an industry sector - as the RadioCentre and its predecessor, the Commercial Radio Companies Association, did. So yes ...

Is using the fanbase a good way for brands to associate with sport?

27 Oct 2009 | by Staff

Scott Garrett, director, Synergy Yes, if it's done right. Any form of brand association must be sense ...

A free Standard may be the first of many frees

06 Oct 2009

business in the sense that it is for competitors such as News International and Associated Newspapers. He ... saying Associated is simply waiting a decent interval from thelondonpaper closing to follow suit, or that it is on the verge of selling it to Lebedev, who will in turn shut it down. Others say Associated and News ...

Andrew Walmsley on Digital: comparing online and tradtional media spends

06 Oct 2009 | by Andrew Walmsley

and so on. It is bigger than every one of the Advertising Association's media categories - except ...

Mark Ritson on Branding: bollocks to Twitter and bollocks to it being worth one billion dollars

29 Sep 2009 | by Mark Ritson

), is an associate professor of marketing and consultant to some of the world's biggest brands 30 seconds on dotcom ...

Do advertisers have an appetite for product placement on television?

22 Sep 2009

forms of end orse ment and association, the challenge will be to make choices that protect ... problems. A strategic association can be perfect for a particular moment, but can become inappropriate ...

Mark Ritson on Branding: The Guardian Media Group will regret not closing The Observer

22 Sep 2009 | by Mark Ritson

), is an associate professor of marketing and consultant to some of the world's biggest brands 30 seconds ...

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