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Mark Ritson on Branding: the Google brand just keeps on stretching

10 Dec 2009 | by Mark Ritson

(business media), is an associate professor of marketing and consultant to some of the world's biggest ...

Ian Monk: A Tiger no longer burning so bright

09 Dec 2009 | by Ian Monk

is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun ...

Andrew Walmsley on Digital: the consumer manages the brand

01 Dec 2009 | by Andrew Walmsley

Gamble. In a game of word association on the topic of P G, the phrases 'laissez-faire' and 'laid back ... emotional, constructs - beliefs, impressions and associations involving a brand. These constructs give a ...

Mark Ritson on Branding: the folly of replacing brand managers with brand advocates

01 Dec 2009 | by Mark Ritson

), is an associate professor of marketing and consultant to some of the world's biggest brands 30 seconds ...

Ian Monk: Time to act on the paparazzi

25 Nov 2009 | by Ian Monk

professionals who see the paps through a distinctive lens. - Ian Monk is founder of Ian Monk Associates ...

Brand Health Check: Bridgestone

24 Nov 2009 | by Ed Kemp

, decided to end its association with the most glamorous of all motorsports. In the nine months ... . Of course, Bridgestone is not only associated with motoring. It sponsors the Bridgestone International, part of the 2009 World Golf Championships; it also has an association with American football's NFL. The brand was a ...

Mark Ritson on Branding: Sellers' market

24 Nov 2009 | by Mark Ritson

. Mark Ritson, PPA columnist of the year (business media), is an associate professor of marketing ...

Mark Ritson on Branding: Renaming Newcastle United's St James' Park stadium destroys brand equity

17 Nov 2009 | by Mark Ritson

with the kind of big money, anti-sport associations that will damage the brand in Newcastle and, thanks to media ... ), is an associate professor of marketing and consultant to some of the world's biggest brands 30 seconds ...

Andrew Walmsley on Digital: TV on the web is breaking down walled gardens

17 Nov 2009 | by Andrew Walmsley

, associate professor of marketing at the Stanford Graduate School of Business, carried out research ...

Do corporate brands have a place in the classroom?

17 Nov 2009 | by Staff

for brands tempted to associate themselves with activities more closely allied to their short-term commercial ...

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