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Helen Edwards: 'Good enough' is fine for government agency roster

of procurement's first duties is 'managing risks associated with the supply chain'. This is a common industry ...

Should client trust extend to bills?

. Ian Monk is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun. ...

Churchill: The farting cat makes the most eloquent comment on this sorry episode

Marketing's unique weekly analysis of ad recall in association with TNS.

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

Marketing's unique weekly analysis of ad recall in association with TNS.

Pistorius trial could become PR circus

Monk is founder of Ian Monk Associates and a former executive at the Daily Mail and The Sun ...

On the Campaign couch

, of course: it s the clients. And you can t blame them. Celebrity advertising is all about association ... of personality to what may well be a parity product. You can t believe in the positive benefits of association without conceding that the converse applies as well. Once those associations become first questionable ...

To earn trust, brands need to stop horsing around

and the Advertising Association had also impressed with their mature response to some rather shrill and pompous ...

Sainsbury's has a lot going for it, but where's the soul?

well, with Sainsbury s being the third-most-recalled brand in association with the 2012 Olympics ...

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

Marketing's unique weekly analysis of ad recall in association with TNS.

Helen Edwards: horsemeat crisis proves marketers have lost sight of the true meaning of brand

means, the leanest definition of which is 'a product plus values and associations'. They have fallen ... , it is to the 'associations' ghetto that marketers increasingly confine themselves. No time now even for that rite ...

 

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