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Why brands now approach sports sponsorship with caution

21 May 2013 | by Pete Davis

thrill and drama often associated with sponsoring a team or individual comes the risk that should things...in the courtroom. But at the end of the day these are the risks brands have to take when signing up to associate ... to approach this is often to seek to create a positive association over a relatively short space of time ... pitfalls associated with sports sponsorship I d simply way that they are becoming more aware. Typically ...

The New Breed of Sports Rights Holder

02 May 2013 | by Josh Robinson

fans with a daily desire to share. If federations, associations and clubs want to compete, they need ...

Dulux: A paint ad that's a bit like a beer ad

28 Mar 2013 | by Mark Hancock, Director of strategy, Lida

Marketing's unique weekly analysis of ad recall in association with TNS.

Helen Edwards: Ideating key drivers... and the pitfalls of marketing jargon

27 Mar 2013 | by Helen Edwards

, likening the flinty associations of the industrial workshop - where the outputs were always hard, useful ...

Group FMG: Let me tell you a story

27 Mar 2013

the information and associated rich media assets such as photos and videos for all of your products is one ... of the Content Marketing Association (CMA). At the CMA she was responsible for delivering 60m of business ... with Associated Newspapers and Sunday Business. She continues to be one of the UK content marketing industry ...

Citroen DS3: The French car brand is sending mixed messages with this Apple-esque execution

21 Mar 2013 | by Ben Kay, Chief executive, RKCR/Y&R

Marketing's unique weekly analysis of ad recall in association with TNS.

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

of procurement's first duties is 'managing risks associated with the supply chain'. This is a common industry ...

Churchill: The farting cat makes the most eloquent comment on this sorry episode

14 Mar 2013 | by Paul Kitcatt, Chief creative officer, Kitcatt Nohr Digitas

Marketing's unique weekly analysis of ad recall in association with TNS.

Andrex: The toilet tissue brand's drive for social-media engagement has taken a personal turn

07 Mar 2013 | by Nigel Roberts, creative director, Leagas Delaney

Marketing's unique weekly analysis of ad recall in association with TNS.

Funkypigeon.com: Giving Gio Compario a run for his money in the irritation stakes

28 Feb 2013 | by Rob Doubal, executive creative director, McCann London

Marketing's unique weekly analysis of ad recall in association with TNS.

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