Search results for "Associations

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Close-Up: Will Thomas be able to integrate M&C Saatchi?

28 May 2010 | by John Tylee

, it is to Thomas, 43, that the big challenge falls in making the M&C Saatchi name, for so long associated ... efficient", according to one ex-associate - will do what has to be done. "She'll take to it like a duck ...

Media Forum: Is outdoor probe welcome?

28 May 2010 | by Alasdair Reid

Advertising Association, is on record saying that he will co-operate fully with the OFT. As always ...

Media Headliner: Baker hopeful of better times ahead for outdoor

28 May 2010

Before Mike Baker took up his new role as the chief executive of the Outdoor Advertising Association, he wanted a few days' holiday. Owing to the twin forces of the British Airways strike and volcanic ash, he opted for a relaxing break in Brussels and Ghent rather than seeking more exotic climes ...

Close-Up: How will new Govt affect ad industry?

21 May 2010 | by John Tylee

. Tim Lefroy, the Advertising Association chief executive, says: "We think the timing of the new ...

Media: All about ... ShortList magazine

21 May 2010

Associated Newspapers. Even before this, ShortList had built a strong commercial reputation - landing, under ...

Sector insight: Chicken and burger bars

19 May 2010 | by Jane Bainbridge

and associated brand activity have changed purchasing habits so that discounting and value for money have become ...

The man who revealed Toshiba's emotional side

14 May 2010 | by John Tylee

. Could they, perhaps, be swung by a Toshiba set bearing the Football Association logo and the offer ...

Close-Up: How do you make brand icons work?

14 May 2010

's deadpan everyman buffoonery was a sure-fire way to instantly unlock valuable associations and memories ... associations is compelling, but as Green explains: "You still have to ask whether that character serves how ...

Close-Up: HAT urges adland to pay for archive's survival

14 May 2010 | by John Tylee

burgeoning collection at Butlers Wharf in SE1. The Advertising Association has offered itself as a ...

Media: All about ... Marketing magazines

07 May 2010 | by Alasdair Reid

Last week's Periodical Publishers Association conference threw up a few controversial moments ... marketing board. 3. During 2009, two affiliate organisations, the Association of Publishing Agencies (representing the publishers of customer magazines) and the Association of Online Publishers, began making moves ...

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