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Brand Health Check: Liverpool FC:

Association. DIAGNOSIS: Two industry experts on how Liverpool FC can return to winning ways ...

The best brands of 2010: choose your winner

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...

Media Headliner: TMG shows faith in Cruickshank's digital vision

, the associate director at Starcom MediaVest Group, says. "It's a big departure from what other sites offer. Some ...

Sector Insight: Cinema

/EDI. Revenues grew faster than admissions because of the price premium associated with 3D (about 30%). Avatar ...

A results-driven business

. With England lacking a principal sponsor since Nationwide walked away in July, The Football Association has ... be falling over themselves to be associated with England, but, as it is, their media stock is at an all ...

Finding the right formula

of the motorsport's biggest brands. While F1 teams have been represented by the Formula One Teams Association ... of a variety of associations and organisations,' adds Fenwick. 'Its decision-makers simply can ...

The Kelly Brook brand

that associates itself with her is almost guaranteed acres of coverage. Her recent campaign for Reebok's Easy Tone ...

Double Standards: How brands can become part of a winning team

football team has struggled to find a main sponsor, and is the association still attractive at all to a ... that the England football team has struggled to find a main sponsor, and is the association still attractive at all ... . But that passion will always make the team an interesting proposition for brand association, just not for the faint ...

Jeremy Lee on Media: Why BARB is in denial

to be denying the inexorable advance of convergence. - Jeremy Lee is associate editor of Marketing. Read his ...

Turned off

is underpinned by the losses Associated Newspapers made on its London-based Channel One news service ...

 

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