27 Oct 2010
| by Andy McCormick
Association.
DIAGNOSIS: Two industry experts on how Liverpool FC can return to winning ways ...
21 Oct 2010
| by Staff
As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV
VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote
APPLE
A relentless focus ...
Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...
24 Sep 2010
| by Maisie McCabe
, the associate director at Starcom MediaVest Group, says. "It's a big departure from what other sites offer. Some ...
21 Sep 2010
| by Jane Bainbridge
/EDI.
Revenues grew faster than admissions because of the price premium associated with 3D (about 30%). Avatar ...
14 Sep 2010
| by Ed Kemp
.
With England lacking a principal sponsor since Nationwide walked away in July, The Football Association has ...
be falling over themselves to be associated with England, but, as it is, their media stock is at an all ...
07 Sep 2010
| by Ed Kemp
of the motorsport's biggest brands.
While F1 teams have been represented by the Formula One Teams Association ...
of a variety of associations and organisations,' adds Fenwick. 'Its decision-makers simply can ...
07 Sep 2010
| by Nicola Clark
that associates itself with her is almost guaranteed acres of coverage. Her recent campaign for Reebok's Easy Tone ...
27 Aug 2010
| by Staff
football team has struggled to find a main sponsor, and is the association still attractive at all to a ...
that the England football team has struggled to find a main sponsor, and is the association still attractive at all ...
. But that passion will always make the team an interesting proposition for brand association, just not for the faint ...
to be denying the inexorable advance of convergence.
- Jeremy Lee is associate editor of Marketing. Read his ...
29 Jun 2010
| by Andy Fry
is underpinned by the losses Associated Newspapers made on its London-based Channel One news service ...