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Digital: L'Oreal campaign benefits from contextual targeting

03 Nov 2010 | by Grapeshot

in the UK since signing a global deal with the company in August 2009. In June 2010 this association ... , which also featured an image of Cheryl on the can. As a result of the close association between L ... was for online advertising for the product to be as closely associated as possible with other content ...

Media Headliner: TMG shows faith in Cruickshank's digital vision

24 Sep 2010 | by Maisie McCabe

, the associate director at Starcom MediaVest Group, says. "It's a big departure from what other sites offer. Some ...

Jeremy Lee on Media: Why BARB is in denial

06 Jul 2010 | by Jeremy Lee

to be denying the inexorable advance of convergence. - Jeremy Lee is associate editor of Marketing. Read his ...

Turned off

29 Jun 2010 | by Andy Fry

is underpinned by the losses Associated Newspapers made on its London-based Channel One news service ...

Sector insight: Chicken and burger bars

19 May 2010 | by Jane Bainbridge

and associated brand activity have changed purchasing habits so that discounting and value for money have become ...

New musical success

16 Apr 2010 | by Nicola Clark

cites Orange's association with Rock Corps as a positive example. The scheme, which rewards young people ... promoters have tales of sponsors showing a lack of realism about what can be achieved from associating ... association with Meribel by holding an open-air gig on the piste in 2008 which attracted 7000 fans. 'We built ...

 

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