Analysis: Campbell's legacy to the PR world
05 Sep 2003 | by Kate Nicholas
associated PR with spin, and nearly 50 per cent associated PR with hiding/concealing truths (PRWeek, 28 March ...
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Analysis: How to divorce a client without bitter feelings
26 Sep 2003
, it is worth pointing out, made his resignation available to the Press Association. He believes the industry ...
Always read the label
16 May 2003
this continued association with health. Those ridiculous dancing tea folk may need to come out of retirement ... by the British Dental Association" as this implied oral health benefits. Clearly there were none. It's a risky ...
OPINION: Stuart Elliott in America
04 Apr 2003 | by Stuart Elliott, the advertising columnist at The New York Times
Most marketers will steer clear of associating their goods or services with something as inherently hellish as war, not to mention one such as Operation Iraqi Freedom that has been so especially polarising. But after the first shots are fired, and the rally-round-the-flag impulse takes over ...
Blaming the war is just the latest ruse for denying reality
27 Mar 2003
less troublesome medium. After all, who wants their commercial message to be associated with images ...
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