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ITV reaps benefits as viewers rise and see England shine

20 Nov 2003

sponsors. Editorially, the coverage has had a slickness not always associated with sport coverage ...

Commercial radio looks well enough as it hits 30th year

06 Nov 2003

advertisers more of a reason to associate themselves with radio brands. Evidence lies with John Smith ...

Does it matter who runs Sky as long as it's doing well?

25 Sep 2003

's chief executive, I might have to tone down the poisonous associations. Because Murdoch certainly seems ...

Newspaper rivalry belies the need for more cooperation

15 May 2003

between Associated Newspapers and Express Newspapers over trading practices and the small matter

OPINION: Mills on ... McDonald's

04 Apr 2003 | by Dominic Mills,

association with "McDonald's", nobody would answer "eggs" or, for that matter, vice versa. So what's going ... the Good Egg Award from the British Free Range Egg Producers' Association ... blah blah blah ... which goes ...

OPINION: Stuart Elliott in America

04 Apr 2003 | by Stuart Elliott, the advertising columnist at The New York Times

Most marketers will steer clear of associating their goods or services with something as inherently hellish as war, not to mention one such as Operation Iraqi Freedom that has been so especially polarising. But after the first shots are fired, and the rally-round-the-flag impulse takes over ...

Blaming the war is just the latest ruse for denying reality

27 Mar 2003

less troublesome medium. After all, who wants their commercial message to be associated with images ...

Advertisers come second when cost precedes content

27 Feb 2003

torn between spraying vitriol over his despised adversaries at Associated or counting the heaps of cash

Competition is on the horizon for the Evening Standard

13 Feb 2003

headier days at Associated it might have been the full million) and the Sunday Telegraph weighed ... this odd balance of cheer and gloom. Associated's Evening Standard increased its monthly circulation ... worryingly for Associated is Desmond's aggression in the marketplace. Rumours of a Metro evening edition ...

E-tail is making headway, but is it too reliant on Christmas?

17 Jan 2003

managing partner in m-digital and an associate director of The Henley Centre, thinks so. "The more people ...

 

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