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Brands at the Olympics: Highs and lows so far

01 Aug 2012 | by Staff

restaurants. You have to think upfront and make sure it is not a lazy association. - How important is ROI ... the potential outcomes and associated risk.' THE TWITTER OLYMPICS - RUPERT PRATT, MANAGING DIRECTOR ...

Why PR professionals need to learn the language of the boardroom

04 Jul 2012 | by Kate Magee

decamped to Dublin for the fourth annual AMEC (International Association for the Measurement and Evaluation ...

Brand barometer: Coffee shops, which one is most prominent online?

25 May 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...

Brand barometer: Fast-food chains, which one is most prominent online?

02 Mar 2012 | by Gemma Charles

, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

being edited out after admitting taking cocaine - not something M S would wish to be associated with ...

The best brands of 2010: choose your winner

21 Oct 2010 | by Staff

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing...The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV VOTE FOR YOUR FAVOURITE BRAND AT www.annualdinner2010.com/vote APPLE A relentless focus ... Adidas as the brand most consumers associated with this summer's World Cup. It also pushed boundaries ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

the associated product or service is 'always perfect'. It also appears that consumers appreciated consistency ...

The Marketing Profile: Scott Jefferson of Greggs

15 Sep 2009 | by Gemma Charles

at the top table in the food-on-the-go market. Inside work 1987-1991: Associate product manager, rising ...

FSA salt-awareness campaign riles cereal manufacturers

08 Sep 2009 | by Gemma Charles

, a spokeswoman for trade body the Association of Cereal Food Manufacturers expressed 'surprise ...

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