Search results for "Associations

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The Advocates - Sainsbury's Games-maker and 'heir apparent'

25 Oct 2012 | by John Tylee

benefited from its association with the Paralympics. While the chief executive, Justin King, has ... opportunities." Above all, Coupe believes the association chimed with the philosophy of a 143-year ...

Arif Durrani: Sports marketing specialists cash in on London 2012

20 Sep 2012 | by Arif Durrani

to associate themselves with people s passions." It's well known Locog managed to generate some 770m through ...

Brand barometer: Mini's latest viral campaign reviewed

22 Jun 2012

the Motorcycle Industry Association s Ride To Work Day has clocked up almost 100,000 views. Created by Ossian ...

Brand barometer: Foot Locker's latest viral campaign reviewed

31 May 2012

and videos that are heavily associated with make-up used by teenagers. ...

Sector Insight: Liquers

21 Mar 2012 | by Jane Bainbridge

has associated Baileys with a relaxing night in for drinkers although it is also being pushed as a ...

Sector Insight: Motorcycles and scooters

07 Mar 2012 | by Jane Bainbridge

with vehicle insurance or financial services by banks and membership associations. Some companies report up ...

Sector Insight: Vehicle recovery

29 Feb 2012 | by Jane Bainbridge

with vehicle insurance or financial services by banks and membership associations. Some companies report up ...

Sector Insight: Vitamins and supplements

08 Feb 2012 | by Jane Bainbridge

-running the day-to-day business of Vitabiotics he sits on the council of the Health Food Manufacturers Association ...

Can advertising win over the public?

08 Dec 2011 | by Ian Barber

It's a question that the industry has failed to answer before. Two years ago, the Advertising Association - under the stewardship of the new chief executive, Tim Lefroy - set out once again to shift public attitudes. Front Foot, as it was coined, asked the industry to take notice and do something about ...

Is Amsterdam now back in business?

24 Nov 2011 | by John Tylee

"Creativity thrives here because agencies tend to draw on associations with the local art, film, fashion ...

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