Green concerns remain on marketing agenda despite the economy
07 Apr 2009 | by Claire Murphy
. Sustainability and communications agency Clownfish has also evaluated the emissions associated with media ...
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CSR: can it boost a brand's bottom line?
21 Mar 2013 | by Andy Nairn, consultant and former chief strategy officer at Dare
, thanks to the associated publicity, any significant impact on the company's performance is likely ...
Fairtrade becomes mainstream with Cadbury initiative
10 Mar 2009 | by Gemma Charles
The Fairtrade movement's lingering associations with hippy lifestyles and dubious-tasting products looks set to be consigned to the history books following the news that Cadbury Dairy Milk has achieved Fairtrade Foundation-certification. Under the deal announced last week, the UK's top-selling confectionery ...
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