Is real-time marketing the future of advertising?
02 May 2013
." YES Alan King, managing partner, digital, UM London "It s still most readily associated ...
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Is Blippar TV more than a gimmick?
09 May 2013
will be able to create value for consumer and advertiser." YES, Clare Mills, associate director, broadcast ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Association Lead 2013 conference to 'work hard' to ensure that negotiations with Brussels reflect industry ... by the Advertising Association and the Direct Marketing Association (DMA), has been lobbying Brussels to dilute its ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
take a leap into social if all eyes were on the econometrics model. For example, the Orange association ...
Which loyalty brand is most prominent online? Brand barometer
18 Jan 2013 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
CES heralds a new dawn in useful, connected devices
17 Jan 2013
and associated Connected Car service. Delphi s hardware plugs into the car, allowing access to vehicle data via a ...
Is YouTube initiative pivotal?
18 Oct 2012
YouTube channels in the US are staggering," Bertozzi states. Dilshan Swaris, the associate director ... , ASSOCIATE DIRECTOR, BROADCAST, CARAT "I don't think it will be a threat to broadcast TV in the short ...
The viral video is dead. Long live the social video
18 Oct 2012
that brand favourability and brand association rose by 57 per cent for consumers who had viewed the ad after ...
The week social media took the centre stage
04 Oct 2012
around on #SMWLDN, #LikeMinds and their associated blogs at socialmediaweek.org/blog and wearelikeminds ...
Which cola brand is most prominent online? Brand barometer
24 Aug 2012 | by Gemma Charles
, third-party research into target audience behaviours, and finally nodal analysis of associated key words ...
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