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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

It has been a year in which the cost of medicines has seldom been far from the headlines. Although Viagra has produced the most column inches, reimbursement (that is, when drugs can be prescribed on the NHS) is not a one-product issue. In October, for instance, the Association of the British ...

STOP PRESS: Nexus takes on dietary supplement push

supplements campaign. The Proprietary Association of Great Britain (PAGB), whose members include over...A group of top UK pharmaceutical firms has hired Nexus Choat PR to launch a new UK dietary supplements campaign. The Proprietary Association of Great Britain (PAGB), whose members include over-the-counter product manufacturers Seven Seas, Warner Lambert and Roche Products, appointed Nexus at the start ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food

failed everyone. SHEILA MCKECHNIE - CONSUMERS ASSOCIATION There should have been ...

Shandwick Healthcare wins Oticon global brief

impairment and to overcome the stigma associated with wearing a hearing instrument, said Averill Gordon ...

Burnand to bioindustry body public affairs role

The Bioindustry Association, the trade body for small and medium-sized biological sciences...The Bioindustry Association, the trade body for small and medium-sized biological sciences ... the association, Burnand was business group director at the Rowland Company, working on the agency s corporate accounts. Burnand will oversee the association s media and government relations as well as its ...

Judge and Jury: Action needs to be taken to curb the prescription of antibiotics - The Government needs to act quickly if it wants to prevent more strains of antibiotic resitant bacteria from emerging, says Rachel Dalton, director of healthcare, Charles B

Association and Royal College of General Practitioners have certainly welcomed them ...

Pfizer hands PR for migraine drug launch to EMC

and Associates. The agency will conduct a media relations campaign from this month into the year 2000 ... date in 2000. The account will be headed by Katie Randerson, associate director at EMC Euro ...

INTERNATIONAL: Public responds to Monsanto PR campaign

Relations Association conference last week....Relations Association conference last week. The company, which researches and develops genetically ...

CAMPAIGNS: Rallying young stroke victims - Public Awareness

Association was interviewed on the BBC s One O Clock News about the work of her association and wider ...

Eli Lilly shortlists for UK public affairs

The UK arm of US-based pharmaceutical company Eli Lilly, which produces the anti-depressant Prozac, has drawn up a shortlist for its public affairs account. GJW, APCO Associates, Bruce Naughton Wade and Grandfield are all in the running for the account, which is rumoured to be worth ...

 

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